CORPORATE VIDEO WITH ITS PRO’S & CON’S!

I’ve been working for a service organization since last 2 years; have attended several meetings with CEO and Top Management and have always felt that these meetings always lack something. There is no incentive or motivation to attend these meetings with zeal. Then I came across this amazing research which indicated that using explainer videos in sales or conference meetings is much more effective rather than just explaining the agenda of the meeting verbally. Explainer videos that are created for these purposes are known as Corporate Videos; reason being they are an emblem of sophistication and applying latest technology tactics in your meetings shows how much equipped you are with the happenings of the world.

Corporate Videos are used by top notch organizations and firms whose target audience is also similar. To conduct a meeting that involves a number of employees, you need a tool that can have an impact on them and can make them actually listen to what you want to say; unfortunately, simply explaining the agenda verbally can be boring. Your employees are tired and they’re certainly not in the mood for listening to your jibber-jabbar; so what do you do?

They need to use Corporate Videos in their meetings that can explain the agendas within minutes and will also entertain and freshen up your employees. Everything comes with its pros and cons; corporate video despite of being popular in the professional sector, has some disadvantages as well.  A list of those pros and cons is below…

Pro # 1: It’s the best way to explain white collar individuals about your business and what it does.

Pro # 2: Grabs the viewer’s attention and manages to keep him/her engaged till the very end.

Pro # 3: Corporate videos mostly use whiteboard style animation which leads to a massive increase in sales conversion rates.

Con # 1: Might be too simple and boring sometimes.

Con # 2: Restricts the audience to watch only whiteboard or motion graphics video; what if they like fun and colorful videos?

Con # 3: Its always catered towards increasing motivation levels in a meeting rather than increasing then creating fun videos to increase productivity level of the employees.